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Cost: Since it takes time and money to collect data, excessive features would definitely incur additional cost.
This implies that the consumer will definitely incur switching costs and so the level of switching costs becomes irrelevant in her marginal decision to further search.
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Failure would incur tough consequences.
All incur massive transaction costs.
Those calls incur Rebtel's discounted rates.
Let those who gambled incur the losses.
Profitable investments often incur substantial fixed costs.
Neither message will incur a charge.
THOU shalt not incur a structural deficit.
Do you incur debit overdraft fees?
Large pieces of luggage incur extra charges.
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CEO of Professional Science Editing for Scientists @ prosciediting.com