Author and designer Alan Cooper has defined Personas as the hypothetical individuals that take on the characteristics of real users.
A bad lead is someone that is remotely interested enough to potentially inquire, but that bad lead is not one of the defined personas that are most important to your company.
My perception may have some merit, but it shouldn't be the only way to define personas.
Once big data becomes more of a must instead of a wish, and the cost of technology to deliver that data becomes mass-market ready, we will soon be able to better define personas with big data.
Just as important, Mr. Cash had already defined his persona as one of popular music's most incorrigible wild men, an amphetamine-fueled hellcat who had no patience for either country music's pieties or rock 'n' roll's teen-pop sentimentality.
For Mr. Stern that means the man who defined that persona on "American Idol," Simon Cowell (who is also the top producer on "America's Got Talent"), L. A. Reid from "The X Factor" and especially Len Goodman of "Dancing With the Stars".
Denny Emerson, another top US eventing rider, called Le Goff a "tactician, consensus builder, consummate horseman, outrageous flirt, teller of terrible jokes, promoter, master chef, father, fisherman, and probably that most defining persona of all, the quintessential French male bon vivant".
I defined our personas and focused only on what they needed -- not some fictional 'somebody' who might want a feature.
Yet he has managed to blend in and let his play define his persona.
