New technologies force old media to specialize, and at WBAI, as in much of radio, that situation has created a long, bitter battle over just how narrowly it can define its audience without becoming irrelevant.
The former, a Tina Fey comedy drama based on US journalist Kim Barker's memoir The Taliban Shuffle, struggled to define its audience, debuting in 12th place with £59,000 from 123 sites for a £478 average.
The Zee Formula Zee isn't fussed about defining its audience sharply.
Barrington Stage in Sheffield, Mass., priding itself on being just seven miles from the Connecticut line, in the words of the theater's press director, Marcia Stamell, has defined its target audience and that audience is in Connecticut.
It defined as its target audience "some 70 million people 15 years and over whose opinion we hope to influence in support of our objectives".
In addition to the more obvious slander of the Mexican-American community, notice the divisive way Trump defines his audience.
"It's one of the absolute core genres that viewers look to television for and it plays an incredibly important part in defining a channel to its audience, the commitment and the quality in our drama offering is really important in that respect.
Before you start thinking about forking out on marketing materials, you should have a clearly defined target audience.
The film had a very defined (older) audience, which the distributor Sony was able to target with marketing.
Starring Robert Redford, Nick Nolte and Emma Thompson, the film has a clearly defined older audience, but this demographic didn't exactly flock.
