Sentence examples for defend brands from inspiring English sources

MarkMonitor, a firm that helps companies defend brands online, estimates that sales of counterfeit goods via the internet will reach $135 billion this year.The recession in the rich world may also have given a boost to counterfeit goods.

How do you defend brands in this network?

Paula Berg is a widely recognized experts on using digital and social media to build and defend brands and corporate reputation.

But put aside the need to defend brand reputation and a more forward-looking picture emerges of why social media and sustainability work well together.

Description: Provides a foundation for building, managing, and defending brands at various stages in the brand life cycle.

An MEP has defended branding women attending an UK Independence Party event "sluts", telling reporters it was just a joke.

In cases such as these organic brand love and advocacy are powerful allies in defending brand's reputation and spreading brand's message.

For brand managers to achieve that balance while defending brand identity is certain to call for some new and very sophisticated skills.

Trademark holders want to be able to defend their brands online.

As they grow more discerning, multinationals are having to work harder to prove their worth and are having to defend their brands on China's wild social media.

The Lipitor battle has become a test of the pharmaceutical industry's ability to defend name brands, even as insurers, patients and doctors seek to whittle the nation's $270 billion annual prescription drug bill by using generic alternatives whenever possible.