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It is worth noting that the default vernacular used to describe consumers who chose to interact with brands on social channels is "Follower".
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The 2010 sequel, "Wall Street: Money Never Sleeps," which deposited Gekko in the world of 2008 only to have him shaking his head at the deceits committed in the name of credit default swaps, failed to meet commercial expectations (and delivered not a single phrase to the vernacular).
For More, it is an issue of expediency, and that reference to translation is revealing: in the current state of affairs, when "men by their own default [incapacity] misconstrue and take harm of the very scripture of God", it is the vulnerability of the vernacular reader that worries him (CWM 8 1, 177 79).
Curly: "Vernacular?
(See below Vernacular literatures).
There is less vernacular.
No vernacular.
Each to his own vernacular.
vernacular — were also made clear.
The hatred is vernacular.
American vernacular poetry.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com