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The true sense of tragedy is the deeper insight, that it is not his own individual sins that the hero atones for, but original sin, i.e., the crime of existence itself".
"I can't press a button had have food come out of the wall yet," he joked, before offering deeper insight – that technology in the car and home will become more passive in the future, without users having to take some action first.
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His book provides the deep insight that is missing from the myriad how-to books on admissions that try to identify the formula for getting into the best colleges.
By leveraging the wealth of clinical data carried by each marketed drug, down to the level of a single person, one can gain a deep insight that can be leveraged in conjunction with chemical structure information and therefore within all kinds of cheminformatics analyses.
"We'll continue to roll out more features in the coming weeks and months, including trending hashtags and deeper insights, that help people discover more of the world's conversations".
In other words, there are deeper and deeper insights that need to be grasped, level by level, in order to bridge the gap between our basic, material conception of the world and the higher, and truer nature of reality.
This situation called for the deeper insights that focus groups can provide, allowing the observed to articulate their experience.
None of this is to denigrate Edward Snowden's extraordinary whistleblowing, or to impugn his first, deep insight: that in a digital age, privacy is at stake as never before.
And while he has had a lifelong obsession with ants, discovering how they communicate through pheromones, he is most famous for the publication in 1975 of Sociobiology: The New Synthesis, a work of deep insight that advanced evolutionary thinking and proved a Darwinian manifesto, describing social behaviour from the ants to humans.
Think "our target audience is 14- to 34-year-olds" or "we are launching a campaign aimed at urban Latinos". But psychographics, which measure customers' attitudes and interests rather than "objective" demographic criteria, can provide deep insight that complements what we learn from demographics.
In a recent tweet, Donald Trump threw out this witticism: "In New York, March was the coldest month in recorded history - we could use some GLOBAL WARMING!" The capital letters and exclamation point are his, so sure is he of his deep insight that he must shout it out to the world.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com