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If Mr Murdoch chooses to bid again, he would have to find deeper cost savings.
But the government apparently wants to see deeper cost cuts from labor and suppliers.
They may be difficult for Ford to offer, unless the U.A.W. agrees to deeper cost cuts in other aspects of the contract.
A dialogue between Obama and a more powerful Republican minority on health care, for instance, might yield a bill that included deeper cost cuts and some kind of meaningful malpractice reform.
The airline also promoted itself as "the last great airline" and with the motto "For the same price, you just get more", yet analysts felt that Alaska Air needed deeper cost cuts.
The article goes on to say, "With no immediate end in sight to lackluster sales, some of America's biggest companies said Tuesday they will ratchet up layoffs, idle more facilities and make deeper cost cuts -- measures that could further retard the already-struggling recovery".
Similar(54)
To become profitable again, Lucent acknowledged that it needed to complement important contracts with deeper cost-cutting measures.
And analysts have generally supported the company's recent strategy, though some would like to see deeper cost-cutting and have cast doubt on the hedge funds' proposals.
And depending on how the baselines were drawn, they would give Australia a good chance of deeper, cost-effective emission reductions within the existing Direct Action legislation.
It would be costly to lenders and investors but could avert deeper costs from foreclosures.
Without deep cost cuts it reckons this figure will fall to 4% by 2019.
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