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The company has gained a reputation in the West for censoring search results, as well as for its tussles with major music labels over its controversial practice of "deep linking" to pirated music tracks hosted on other Web sites.
So do mobile apps since deep linking to other apps is not yet possible.
You'll have to open the Foursquare app using deep linking to see tips or the menu.
The BBC raised concerns around deep linking to iPlayer content and the use of the iPlayer trademark.
From the basics of app indexing and deep linking to content within apps, we've seen the development of app streaming, which allows users to "stream" app content without ever downloading the app to their mobile device.
In other words, they take advantage of tags that already exist, meaning that in many cases, there's nothing for developers who have already started with the process of deep linking to do.
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Behind the scenes, an advertiser can deep link to a specific area in the app itself.
In addition, developers can deep link to specific pages in their app as part of this referral process.
A user clicks the download button, installs the app and, after install, is deep linked to the same content in the app.
Showing video on Flash meant users could deep link to specific videos, and also embed stuff they liked on their own sites.
You can even deep link to another mobile application so it launches the right page in the app where the event takes place.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com