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China has awoken to the challenge of reviving its capacity for deep innovation, but that is a harder skill to acquire than simply replicating other ideas efficiently.
Interestingly, results shown here may indicate the existence of risks if deep innovation is made in bottle shape designs, since consumers clearly preferred Bordeaux bottles for red wines.
Because this will go against established thought and practice, I believe deep innovation will most likely come from outside the system.
In areas where we have deep innovation, we try and lead and then work with the community (SIP is a great example of that; or XML Web Services (soap, wsdl, etc).
And clearly, P&G needs at least a slight shift in strategic direction to use its deep innovation capability to deliver lower-cost products and build high-impact business models for a world moving through a recession.
But, while the tech industry continues to produce world-changing hardware, software, and consumer web companies, there is a sense that the current landscape is lacking the kind of deep innovation that once defined the industry.
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The problem for electric cars is that they will only increase their environmental credentials (compared to "conventional" cars) once more and more of them are made and used, which, in itself, will drive faster and deeper innovation in battery technology, production efficiencies and end-of-life recyclability.
On some political subjects, Kumin's technically flawless poems rely too heavily on description, rather than delving for deeper innovations.
On the whole, capital-intensive, long-gestation-period, deep technology innovation plays don't define cleantech entrepreneurship any longer.
Rather than focusing on lighting the world, investors are too often myopic about understanding or investing in this kind of high-risk, deep scientific innovation.
While he admits that many short-term opportunities will simply be locally adapted clones of startups that succeeded in the West, he hopes they will start seeing deep tech innovation, though "this is probably several years down the road.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com