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The new seal doesn't mean the Skin Deep database is coming to an end, however.
Criteria for using the EWG Verified mark are slightly more stringent than those for scoring green in the Skin Deep database.
GUIDESTAR.ORG is a public charity that combines information supplied by nonprofit organizations with other research, including tax forms, to create a deep database of 1.7 million organizations.
However, the company also has a few copyright issues to contend with, based on its publication of such a deep database of song lyrics.
The program is an extension of the group's work with the Skin Deep database, which for more than a decade now has given tens of millions of visitors information on the chemical contents and relative safety of their favorite cosmetics and shampoos.
"We thought it could be useful for consumers to see something at the point of sale, but also we were hearing pretty frequently from companies, asking if they could use our logo on their products to indicate that they had scored well in the Skin Deep database," she says.
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Politics, technology, fact and fiction have irreversibly enmeshed – and the real story, that your government may have built deep databases replete with your personal lives, is getting lost in the noise.
But unlike blank paper, they are also research tools, textbooks with active illustrations and links to maps and trusted deep databases like the Library of Congress.
This summer, GoodGuide will add a deeper database for users who want more detail by, for example, reading the academic studies on which ratings may be based.
Those are sophisticated capabilities that would otherwise require deeper database administrative skills to perform.
The Environmental Working Group's Skin Deep Cosmetics Database, the California Safe Cosmetics Program's publicly available database of toxic chemicals in cosmetics, the Breast Cancer Fund, the Campaign for Safe Cosmetics and Consumer Reports all have credible information available on cosmetic ingredients.
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