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The episode decreased viewership by six percent from the average ratings from the back half of the third season, and dropped from a 1.5 household rating from the third season premiere, "No Man's Land".
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But, after the court-imposed breakup of studios in the late forties, as well as the postwar decrease in motion-picture production due to decreasing viewership (people stayed home and watched television), actors and technicians began to be hired by independent producers (working under contract to studios) on a film-by-film, freelance basis.
The president emphatically reminded his Twitter followers that Sunday's Academy Awards were the "lowest rated Oscars in HISTORY" and opined as to the reason for the program's decreasing viewership.
Publishers trying to follow the trend of increased video watching on Facebook could also have problems if a News Feed change massively decreases the viewership of videos that are expensive to produce.
It's all quite a contrast to the N.H.L.'s other lockout-shortened half-season, 1994-95, in which attendance was flat and American viewership decreased.
This year's viewership decreased by 23%.
Some gave up (viewership has decreased 30 percent over five seasons); others hung around, tracking favorite characters and waiting to see how it would all turn out.
The health of Viacom itself, however, has been disputed, despite the steady price per share: viewership has decreased markedly at its networks, and all cable operators have begin to feel pressure from Netflix, Hulu and other competitors.
Viewership also decreased in other countries.
Viewership also decreased significantly in Canada, where 1.57 million viewers watched the episode on the same day as its American premiere.
It received the same rating as the previous episode, "The Kiss", but the viewership figure decreased from 11.877 million to 11.36 million.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com