decrease in advertising

USAGE SUMMARY

The phrase "decrease in advertising" is correct and usable in written English.
It can be used when discussing a reduction in the amount or frequency of advertising efforts or expenditures. Example: "The company reported a significant decrease in advertising, which impacted their overall sales performance."

✓ Grammatically correct

News & Media

Science

Human-verified examples from authoritative sources

Exact Expressions

15 human-written examples

The fitness and lifestyle magazine suffered an 18.4 percent decrease in advertising revenue from 2011, when advertisers spent $206.8 million, to 2012, when they spent $168.8 million on the magazine.

The New York Times

The latest crisis began in April when Mecom issued a profits warning that revealed a 21% decrease in advertising revenue in the first quarter this year.

The Guardian

Over the summer, the Times Company had anticipated a roughly 4 percent decrease in advertising revenue in the third quarter, in line with the second quarter.

The New York Times

Revenue declined 2.2 percent, to $576.7 million from $589.6 million, in large part because of a 4 percent decrease in advertising.

The New York Times

In the second quarter, the division's overall revenue fell 6percentt, with a 48percentt decrease in advertising revenue, mainly because of the expiration of long-term advertising sales agreements signed during the Internet boom.

The New York Times

For its most recent quarter, it reported a 9percentt drop in total revenue compared with the same period last year, and a 12percentt decrease in advertising revenue.

The New York Times

Human-verified similar examples from authoritative sources

Similar Expressions

45 human-written examples

Interestingly, The New York Times Company reported solid growth in digital advertising revenues (up 18percentt), offsetting an expected but rather significant decrease in print advertising across the board as revenue dropped 12percentt.

TechCrunch

Every company has a line item for advertising and PR spend, and thanks to giants like Omniture, most companies know exactly how an increase or decrease in that advertising spend effects its bottom line.

TechCrunch

Overall, 2002 showed a 9.3% decrease in online advertising revenue as compared to 2001.

Forbes

The New York Times releases financial data on a monthly basis, and this was the first time it has reported an actual decrease in Internet advertising revenues.

TechCrunch

As a result, a period-over-period increase or decrease in aggregate Advertising revenues will not necessarily translate into a similar increase or decrease in Operating Income before Depreciation and Amortization attributable to AOL's advertising activities.

TechCrunch

Expert writing Tips

Best practice

When reporting a "decrease in advertising", specify the period over which the decrease occurred (e.g., "a 10% decrease in advertising revenue year-over-year").

Common error

Instead of simply stating a "decrease in advertising", quantify the decrease and explain potential reasons behind it for clarity and impact.

Linguistic Context

The phrase "decrease in advertising" functions as a noun phrase, often used as the subject or object of a sentence. It describes a reduction or decline in advertising activities or spending, as illustrated by the examples provided by Ludwig.

Expression frequency: Uncommon

Frequent in

News & Media

60%

Formal & Business

20%

Science

10%

Less common in

Encyclopedias

3%

Wiki

4%

Reference

3%

Ludwig's WRAP-UP

The phrase "decrease in advertising" is a grammatically sound and commonly used expression to describe a reduction in advertising activity. Ludwig confirms that the phrase is correct and usable in English. It is most frequently found in news and media contexts, as well as in formal business settings. While grammatically correct, providing quantifiable details and context enhances clarity. Alternatives include "reduction in advertising spend" and "decline in ad revenue". Overall, the phrase serves as a clear and concise way to communicate a downturn in advertising efforts.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

reduction in advertising spend

Replaces "decrease" with "reduction" and specifies "spend" to clarify the context.

decline in ad revenue

Focuses on the financial result of reduced advertising, using "decline" as a synonym for "decrease".

drop in advertising expenditure

Substitutes "decrease" with "drop" and uses "expenditure" for a more formal tone.

cutback in advertising budget

Emphasizes a deliberate reduction in the advertising budget.

contraction of advertising activity

Uses more formal language to describe a shrinking of advertising efforts.

advertising spend downturn

Uses "downturn" to suggest a negative trend in advertising expenditure.

lessened advertising presence

Indicates a weaker visibility or impact of advertising.

reduced promotional efforts

Broadens the scope to include all promotional activities, not just advertising.

scaling back advertising campaigns

Highlights the act of reducing the scope or intensity of advertising campaigns.

advertising investment pullback

Implies a strategic withdrawal of investment from advertising.

FAQs

What's another way to say "decrease in advertising"?

You can use phrases such as "reduction in advertising spend", "decline in ad revenue", or "drop in advertising expenditure".

Is it grammatically correct to say "decrease in advertising"?

Yes, the phrase "decrease in advertising" is grammatically correct and widely used, as confirmed by Ludwig.

What factors might cause a "decrease in advertising"?

A "decrease in advertising" can be caused by various factors, including economic downturns, shifts in marketing strategy, or the rise of alternative promotional channels.

How does a "decrease in advertising" affect a company?

A "decrease in advertising" can lead to reduced brand awareness, lower sales, and a loss of market share if not managed carefully.