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Today FM insists that O'Brien had no role in the decision to end Smyth's contract, instead citing declining listenership.
The trade publication Current reported in October 2012 that 13 stations, including Boston's WBUR-FM and Chicago's WBEZ-FM, had dropped the program since June 2011, citing declining listenership and the show's political advocacy.
Malatia cited the show's declining listenership for the cord-cutting, additionally claiming "Smiley & West" had pivoted to become "far less inclusive".
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G. Gordon Liddy, Michael Reagan and Oliver North also saw declines in listenership in the fall survey.
Other radio personalities with a political bent, drawn into the medium by Mr. Limbaugh's long success as host of a call-in show, are seeing a decline in listenership, according to Talkers.
In the past, stations that lost Rush from their lineup often saw steep declines in listenership.
But note that the audience for public radio is up 57% over the past decade, while radio overall has seen listenership hours decline 13% since 1993.
The campaign comes as listenership for "Morning Edition" and "All Things Considered" — NPR's two top programs and the radio news programs that reach the most people nationwide each week — declined from spring 2011 to spring 2012, the last period for which national ratings are available.
Not surprisingly, the steepest decline in broadcast radio listenership was among these "digital natives". At today's hearing, Members of Congress on the House Energy and Commerce Committee also heard why the broadcasters' plea to mandate an FM radio chip in each smartphone, ostensibly for emergency reasons, is a bad idea.
It deserves a wider listenership.
They too must earn fans and listenership".
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