The phrase that Microsoft uses is "decision engine," as opposed to search engine.
Last month, Microsoft began marketing Bing, its renamed search engine, as its "new Decision Engine".
When Microsoft talks about making Bing a "decision engine," something like Siri is what it has in mind.
It is a decision engine, he suggests, that should be able to command premium ad rates and marketing fees.
The "decision engine", to use the company's term, does a good job of helping people choose a new camera or book a holiday.
At Google, the Microsoft talk of a "decision engine" is regarded as a clever turn of phrase that merely describes the long-range ambition of search and information retrieval, as the field was called in the years before the Internet.
One company with an interesting twist on the whole idea is Hunch, the decision engine that promises to learn about you and then recommend a whole range of stuff without even blinking.
Microsoft, home to the Xbox games console, Hotmail, and a host of other products and services, will spend $80m to $100m marketing Bing, which it describes as a "decision engine" – the company claims it will provide users with more tailored searches.
The architecture of the decision engine governs where the engine is placed and how it operates.
The model is used as the kernel of the cognitive decision engine (CDE).
Based on network bandwidth constraint, adaptation decision engine eliminates unqualified decisions that cause excessive network bandwidth.
