When the calls come in, the customers can make decisions, like booking a new flight, by pressing buttons on their telephones.
Customers "ended up deferring decisions, and bookings came back," he said.
Despite the controversy, organisers of the festival have defended their booking decision.
Metallica will be joined on the Glastonbury line-up by fellow headliners Arcade Fire and Kasabian, the latter of whom have praised organiser Michael Eavis' "bold" booking decision.
Cineworld took the decision to scrap booking fees after 77% of cinema goers in a survey said it would encourage them to book online, and 86% said discounted tickets would encourage them to pre-book.
This was contrary to the booking decision made by Pat Patterson before the Japanese tour began.
Thanks to one deranged booking decision, an episode that could have been dignified ended up being a disaster.
He thought that the match between Tatanka and Luger was a "good booking decision" and that the wrestlers performed well in the match.
Earlier this month he played two California gigs at Los Angeles' Echoplex and San Francisco's The Independent with the legendary American noise band Wolf Eyes, a booking decision that seemed bizarre at first but ended up leading to two of his favorite stops on the tour.
The following is a look at the night's performances, storytelling and booking decisions, complete with letter grades and forward-minded thoughts.
