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Interest in the brand was so strong that Oliver decided to relaunch it.
The embarrassing mix-up came after the Federal Reserve decided to relaunch America's most valuable banknote, which carries a host of new security features to thwart counterfeiters.
In 2004 Shirokov decided to relaunch his career and played for Vidnoe in the third tier for a season before having his Premier League breakthrough a year later.
Skrtel has had offers from Germany and China this summer but has decided to relaunch his career in Turkey with Fenerbahce, who finished second in Super Lig last season.
"When I decided to relaunch Valeurs Actuelles, we did focus groups, and all the people we spoke with said, 'We don't want a political magazine, we want a magazine that speaks about social issues.
"When we decided to relaunch our new vision, we said, 'Now we want to position it from a fashion perspective, keep it totally unexpected and young.' " After a considerable amount of consumer research, Mr. Brennan said, it is clear that the positioning of the company's fur coats in North America was "not really effective in terms of bringing back young potential consumers".
Similar(42)
Earlier this year, startup Cc: Betty, a service that enabled people to organize and manage group email threads, decided to revamp and relaunch its service.
Recently, startup Cc: Betty, a nifty service that organized and managed group email threads, decided to rebrand and relaunch its service.
Since then the team has gradually improved the site, but after becoming affiliated with Y Combinator they decided to rebrand and relaunch as Anyvite.
In 2009 the force decided not to relaunch the investigation despite pressure to do so.
In some kind of misguided attempt to renew their brand, Amy and Samy hired a PR guy and decided to have a relaunch.
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Justyna Jupowicz-Kozak
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