You should obviously read the whole thing but here's the tl dr version: Look decent, hold a puppy in your profile pics, don't hold a puppy in your profile pics and/or don't be an arsehole.
You should obviously read the whole thing but here's the tl dr version: Look decent, hold a puppy in your profile pics, don't hold a puppy in your profile pics, and/or don't be an asshole.
The Nice Guys, starring Ryan Gosling and Russell Crowe, also posted a decent hold, with a drop of 35%.
Thanks partly to an expansion to 40 venues, the film has posted a decent hold (down just 22%).
Birdman, with 10 Bafta nominations, managed a decent hold, down 28%, although it's worth noting that its cinema count moved up from 259 to 302.
That is a normally considered a decent hold, but the heat on Jacques Audiard's prison-gang drama had fuelled hopes of a smaller drop.
With nothing arriving this weekend in direct competition to The Dark World, it's reasonable to project a decent hold and a £20m total.
Cinema owners will be hoping for decent holds from Pitch Perfect 2 and Mad Max: Fury Road, as well as a strong debut from Disney's Tomorrowland: A World Beyond, directed by Brad Bird (The Incredibles) and starring George Clooney.
Facing relatively weak fresh competition from new releases, Oz the Great and Powerful managed a decent hold, declining 30% from the previous weekend for a 10-day total of £7.7m.
Despite robust competition from Maleficent and two other major studio releases (see below), X-Men: Days of Future Past posted what in the circumstances might be considered a decent hold, falling 53% with £3.52m.
