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"The death" of gamification.
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They are not 'games.' " But you could argue that games like FarmVille are in fact just the logical end of gamification: gamified games.
You can compare your progress with your friends' through Facebook, a successful use of "gamification".
Not surprisingly, companies are now trying to bring the potential benefits of gamification into their offices.
Another downside is that the process of gamification is entirely top down.
A lot of gamification efforts do not seem to offer anything very different from the old rules of good management.
An escalating series of "levels", a concept invented to measure a character's power in role-playing games, is a frequent feature of gamification schemes.Does gamification merit the hype that has quickly surrounded it?
There's even a bit of gamification as the apps award you "busuu-berries" if you complete an exercise.
The dishes get washed; the witch is foiled; the girl has a delightful time; and Mrs Piggle-Wiggle emerges as a pioneer of gamification.
It is one of several sites devoted to "self-tracking" and the use of "gamification" to entice members to achieve goals.
Although there is a certain utopian appeal to McGonigal's "games for change" model, I worry about the dystopic potential of gamification.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com