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Is this an evolution of the daily deals model, or will OO.com be too confusing for consumers to grasp?
But in the end, the daily deals model, whichever vertical it's applied to, probably comes down to execution as much a originality or first to market.
The startup joins Plum District in this "Groupon for Moms" space, another neat business that marries the Mary Kay sales approach with the daily deals model.
The whole daily deals model is built on this notion of perceived value exceeding what users have to pay, even if they're paying for things they don't need.
Poggled is an interesting take on the daily deals model, with 50-70% off "evergreen" services at nightclubs, bars and music venues available every day without daily expiration.
Ironically, the daily deals model is currently about as targeted as media that were available when AMEX was founded more than 160 years ago.
Similar(38)
"The US has got to follow the Iranian deal model," he argued.
"We're the flip side of the daily deal model that sends people into businesses who will never return.
The Anglo-American parentage of the specialized agencies derived partly from the U.S. New Deal model clearly identified them as agencies of Keynesian intervention.
MS. HOROWITZ has seen how the post-New Deal model of employers providing health insurance, pensions and other benefits is breaking down.
Indeed vacation time has been slowly disappearing for American workers ever since the Reagan Revolution, which ushered in a violent shift in corporate culture away from the paternalistic post-New Deal model towards the current stock-price-is-God model.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com