You're dealing with volatility.
"If you're not developing your own strategy for dealing with volatility, you're at a structural disadvantage on the playing field we call financial markets".
Apple's own numbers have been down toward the lower end of the scale of late, in the lead-up to the release of the iPhone 7. Though Samsung, too, has been dealing with volatility of its own recently, both of the figurative and literal variety.
In response, the exchange is taking steps to deal with volatility, such as strengthening circuit-breakers to slow down rapid price swings.
Some believe that companies are using recent pension reforms as an excuse to dump DB plans, when an easier way to deal with volatility would be to match schemes' bond-like liabilities with their assets, of which 60% are in shares, estimates UBS.
A proposed new product differentiation model using risk-influencing determinants has enabled the toy company to differentiate its new products, to deal with volatility, and to design for a responsive supply chain.
The administration would "seek to preserve" current policy, he said, since, in his view, governments have sufficient alternatives to capital controls to deal with volatility.
"Water banking is a way of dealing with the volatility," said Bruce Aylward, an expert in water economics who founded Ecosystem Economics in Oregon.
The frustration of the advisor in our story stems from the idea that bonds as an asset class are generally effective at dealing with the volatility risk that all investors face.
Apart from holding on tight and just dealing with the volatility as it arises, what are some concrete steps that you can take to overcome the fears associated with market volatility?
"The oil and gas industry is used to dealing with uncertainty and volatility, but the speed of some of these protests has been unprecedented," said Julie Adams, head of global energy research at Accenture, a consulting firm in London.
