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The new deals are a far cry from the early days of programmatic buying when it mainly involved remnant inventory.
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The matched dataset included surveillance data such as age, race/ethnicity, and concurrent diagnosis (i.e., an AIDS diagnosis within 31 days of an HIV diagnosis), along with programmatic data such as date of enrollment and type of services received.
Another compared the situation of programmatic advertising to email.
There are downsides to the efficiency of programmatic advertising.
Up next will be widespread use of programmatic in out-of-home audio, television and wearables.
The growth of programmatic advertising has been cause for much discussion in the industry.
Instead he wrote a 30-minute, three-movement score devoid, it would seem, of programmatic content.
Thompson joined Blis in 2012 to work at the intersection of programmatic buying, mobile advertising and location data.
Michelle takes the role of Global Head of Programmatic AdOps.
However, as the name of the project suggests, this was an operationalization of programmatic success.
The deal is a validation of programmatic advertising, but it also signals the end of programmatic's startup era.
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