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The vote on Tuesday, just after daybreak, was 60 to 39.
It wasn't the only slap in the face for Chiles, reports the Daily Star, after former GMTV presenter Fiona Phillips said Daybreak was "out of touch" with its audience.
Breakfast television might not attract massive viewing figures in this country, but it has become a popular barometer for the fortunes of a channel – and Daybreak was going to be the new morning glory of ITV.
Fincham, the former controller of BBC1, said ITV had done an analysis of Good Morning Britain's first-week audience figures "and you see distinct jumps from where Daybreak was".
Chiles, who took his One Show co-host Christine Bleakley with him when he went to ITV, admitted their time on Daybreak was "one of the biggest crocks of s***e anyone had seen in years" and viewers deserted the show in droves.
The financials for 2012 and 2013 seem to show that no matter what the content is on-screen, advertisers have continued to book slots around the show, even when Daybreak, was going through its much-derided "purple phase" - it launched with purple branding before switching in 2012 to the more traditional yellow associated with numerous breakfast programmes.
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And at least Daybreak is doing something about it.
What I've learned so far: daybreak is really late here this time of year!
DAYBREAK is a heavenly time to look on the Amazonian canopy.
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