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When the app is able to match the bar code to its database, shoppers can find the Consumer Reports "Ratings Report Card," which gives an overview of the product's strengths and weaknesses and lists its performance in a number of categories.
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One Hearst title, Good Housekeeping, created a cellphone database that allows shoppers to use their phones to check whether products in stores have the magazine's well-known seal of approval.
Using proprietary software to sort through newspaper and direct-mail advertisements nationwide to find sales, Shoppinglist.com organizes the results in a searchable database that allows shoppers to hunt for about 30,000 products, in categories like apparel or food or toys, that 6,800 retailers are selling in 140,000 stores nationwide.
To describe the problem that Edgecase is trying to solve, co-founder and CEO Garrett Eastham noted that the conversion rates (i.e., the percentage of visitors who actually buy something) of online stores lag badly behind those of physical stores, something he attributed to the fact that "today's digital commerce platforms were designed by database engineers not shoppers".
The company's primary "content" today is its databases of member shoppers and ties to manufacturers that provide products directly to its customers at sharply discounted prices.
Members are also stored on a valuable database that already has shoppers likes, dislikes and purchasing habits at the ready for use in one-to-one electronic marketing.
After I4 scrubs the data of duplication and error, it adds the new shopper to its database.
With some further refinement, this offers the most promise for delivering price and tasting-note information to shoppers, as well as database-management tools for collectors.
The MSPA (Mystery Shoppers Providers Association) has an large database of reputable companies, free of charge.
Pole applied his program to every regular female shopper in Target's national database and soon had a list of tens of thousands of women who were most likely pregnant.
The company's database will be used to approach longtime Kmart shoppers, somewhat sooner than the company originally planned, he said.
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