The Socialgraphics product complements a brand's existing customer database, filling it out with information pulled from social networks about customers' brand preferences, purchase intent, and social media influence.
The customization involved many efforts including the development and population of the database filling it with data from major national surveys such as Welfare Monitoring Survey (WMS) 2000 & 2004, Demographic Health survey (DHS) 2000, Household Income Comsumption Expenditure (HICE) 1996 & 2000.
For instance, Groundspeak, based in Seattle, runs Geocaching.com, a database filled with locations and the clues for how to find them.
This online community, which recently celebrated its tenth anniversary, hosts a large database filled with hundreds of thousands of crowdsourced bird sound recordings that are freely available to the public as uploads or embeds.
The findings emerged from a database filled by a five-month study of police fatalities in the US, which calculated that local and state police and federal law enforcement agencies are killing people at twice the rate calculated by the US government's official public record of police homicides.
For instance, Creative Commons created a database filled with Websites using Creative Commons licenses that contains 4 million rows.
It's a rich database filled with back-catalogs of magazines, newspapers and the Web and a great way to find forgotten long-form pieces on a variety of subjects.
It has a places database filled with the names, locations, addresses, phone numbers, and other info on 14 million businesses in the U.S. Geo apps like Booyah rely on this places database for their services.
To some extent, the semantic web did arrive in things like Google's Knowledge Graph, an upgrade to Google Search whose underpinnings include a database filled with millions of objects and billions of connections between them.
In a panic, I went on FastWeb.com, a scholarship database, filled out the 30-minute questionnaire and sifted through the endless pages of scholarships I was deemed "eligible for". But after four hours of searching, I still hadn't filled out an application.
A different version of this strategy: Ask a friend who works in public relations for a password to a database filled with the names and contact information of journalists, one of whom, in a moment of weakness, just might lend an ear.
