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Cambridge Analytica is not the only data-driven political project that the Mercers have backed.
What's more, the field of data-driven political persuasion is fairly new, meaning a company that can claim success in a realm many career politicians do not really understand has a huge marketing advantage.
Four years later, even mayoral candidates in small towns are using data to direct strategy, voter outreach, and campaign decisions, said Kassia DeVorsey, SB '04, chief analytics officer at Messina Group Analytics, a data-driven political consulting firm.
But data-driven political firms like Data Trust use this kind of voter data for political purposes, specializing in supplementing those voter profiles with information that might help a campaign to flip a person who might not vote for a Republican candidate at the ballot box.
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Douthat and Salam are as personally remote from working-class America as any élite liberal; Douthat described their work to me as "a data-driven attempt at political imagination".
Facebook has maintained that they were led to believe the data being harvested was for academic purposes only, and not for use as a data-driven exercise in political manipulation.
While this is but one possible explanation among many, and a more rigorous analysis is required to support any definitive claim, this example illustrates the ways in which novel hypotheses can derive from data-driven analyses of political and sociological phenomena.
We see the former in trends like co-working (like The Hub), distributed employment (like Taskrabbit), new civic associations, data-driven and member-fueled political campaigns, even online dating.
Far more than Rudy Giuliani, who parlayed his symbolic role as the stoic face of leadership after September 11th into the honorary title of America's Mayor, Bloomberg deserves the label, advising lesser cities in replicating his data-driven initiatives, like a political franchise.
Without financial and political backing, data-driven policy changes become impossible, and the value of results data is diminished.
Vacation photos are mixed in with political rants, invitations to cultural events, birthday reminders and data-driven graphs created to undermine common political, moral or economic beliefs.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com