Sentence examples for data-driven ad from inspiring English sources
She added: "I still believe that data-driven ad purchasing has clear and tangible benefits," but "I also believe that the 'inventory' must be compelling, surprising and offer customers and clients benefits that are sustainable and scalable".
Yahoo has just announced that it is purchasing Interclick, a data-driven ad network.
She argued that there are really two buckets: Companies trying to deliver more data-driven ad campaigns on mobile, and companies that are "truly executing cross-screen marketing".
"With a market clearly heading toward performance and data-driven ad solutions, we regard myThings as a natural investment path," said Denis Barrier, who oversaw the deal for Iris Capital.
She argued that there are really two buckets: Companies trying to deliver more data-driven ad campaigns on mobile, and companies that are "truly executing cross-screen marketing". The second bucket is really the "next frontier," Sivaramakrishnan said, and that's where Drawbridge has developed the most advanced technology.
The better question might be: Which companies will be best positioned to sell media in a world where more primetime content is viewed online than on broadcast and digital media companies, specifically Google, Facebook and Twitter, are converting TV ad dollars to data-driven ad dollars at an alarming rate?
Following this acquisition, IBM says it will advance The Weather Company's digital advertising platform on mobile and web through the development of data-driven ads, in order to build ad-sponsored consumer and business solutions.
For more insight into addressable TV and data-driven ads, check out this video interview.
Many network ad sales teams are still pushing something called "indexed" or "data-driven" advertising.
Across its platform, Fiksu has over 2,300 apps it helps to promote through its data-driven mobile ad products which help app publishers and marketers with ad tracking, optimization, media buying, and integrations.
Towards the data-driven mobile ad.
