The problem is that most people rely on simply "deleting" the data, trusting that the computer actually does what it says when you click the appropriate button.
The main thrust of 2013 is going to be all about the second generation of consumerisation and within that, three key themes: mobile, data and trust, that will completely change how people think about and use technology in the workplace.
Although they are at least calling for the relevant data protection and patient data bodies to be involved in provisioning the framework for sharing NHS data, alongside Trusts that have already worked with DeepMind (and in one case received an ICO wrist-slap).
Investors not only need access to data, but they need to trust that the data is of a high quality.
Elkington predicts that as technology companies figure out this passive data sourcing, and build trust that companies will "behave" with this data, we will see a "land rush" of workforce optimization, space optimization, and many new technologies to predictably optimize the workplace.
The problem is that today, more than ever before, we just can't trust that data.
Outrage over these experiments could suggest that we too readily trust that data is essentially neutral or "honest".
The clinical trialist community not only has to cooperate with these efforts, but must trust that data sharing is in the best interests of the public and science.
"If your data is backed up to the cloud, can you trust that your data won't get corrupted?" Such concerns may convince many businesses to stick with locally stored business productivity software, such as Office, Microsoft's suite that includes programs like Word and Excel, rather than Office 365, the web-based version of the product.
Within that majority, 11% trust that their data is reliable but don't validate it; 16% take steps to validate data, but cannot vouch for its quality; and 25% validate data sources but admit they should do more to ensure its quality.
Students need to know not only what data is oris not being used in the assessment of their applications, but, I would argue, they should be able to trust that their data is being used in the same way by each institution they apply to, so that their chances of getting a place reflect their genuine capabilities regardless of their background.
