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"Data pricing has to adjust," Vodafone CEO Vittorio Colao told the Nokia World summit in London on Tuesday morning.
Despite plummeting device prices, accessible mobile data pricing will be critical as well.
"We believe there's a win-win-win if you do smart data pricing" for all parties.
These results also provide managerial guidance on data provision and data pricing for platform owners.
Everything seemed aligned for Chiang and Saluja as they set out to make "smart data pricing" a reality.
In explaining the need for changes to its data pricing, Mr. Cohen said, "Our network is not an infinite resource, and it is expensive to expand it".
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But, according to Nationwide's data, prices jumped 1.2% in April alone, pushing up the average price to £183,577.
Hungarian mobile data prices are also among the highest in Europe, the O.E.C.D. said.
Operators will continue to experiment with new ways of linking data prices to behavior, Mr. Colao said.
In the NIPA data, prices for energy goods fell at a 7.5% annual pace in the first quarter.
MCI's chief executive, Michael D. Capellas, said in a statement that the company would accelerate its cost-cutting amid heightened competition that has driven down phone and data prices.
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