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Hungarian mobile data prices are also among the highest in Europe, the O.E.C.D. said.
But, according to Nationwide's data, prices jumped 1.2% in April alone, pushing up the average price to £183,577.
Operators will continue to experiment with new ways of linking data prices to behavior, Mr. Colao said.
In the NIPA data, prices for energy goods fell at a 7.5% annual pace in the first quarter.
"Our transition into 3G was blighted by unreliable kit, foggy coverage and extortionate data prices," recalls Brad Fairhead, partner at digital consultancy Hyper Happen.
MCI's chief executive, Michael D. Capellas, said in a statement that the company would accelerate its cost-cutting amid heightened competition that has driven down phone and data prices.
Similar(35)
Despite plummeting device prices, accessible mobile data pricing will be critical as well.
These results also provide managerial guidance on data provision and data pricing for platform owners.
"Data pricing has to adjust," Vodafone CEO Vittorio Colao told the Nokia World summit in London on Tuesday morning.
"We believe there's a win-win-win if you do smart data pricing" for all parties.
Smart Data Pricing: Shared mobile data plan, sponsored content, application-based pricing: How does economics and networking work together for consumers, operators, and content providers?
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