"Actually the reverse is happening based on the richness of data, on audiences available and the quality of demand from advertisers.
Advertisers buy space on media channels based on the demographic data of its audience.
The Nerd Nite style — tongue-in-cheek PowerPoint slides, lots of (sometimes faux) data, plenty of audience participation — was on full display in the final fall event, though not everyone was satisfied by the steady stream of laugh lines in the opening talk, delivered by a stick-wielding financial-services marketer named Roger Ma, author of "The Zombie Combat Manual".
The diverse nature of the dimensions of nursing care performance, the multiple possible uses of the performance data, and the variety of audiences involved may necessitate a wide variety of data collection methods, analytical techniques and dissemination strategies to assemble this information, make it accessible to different groups, and ensure that positive action results from it.
This large-scale census measurement, scheduled for release later this year, provides very granular data on the long-tail of audiences to more niche programming.
"Traditionally, Xaxis would have worked with a lot of clients who hold a lot of data about their audiences," she tells Beet.TV in this video interview.
The team collected a large set of face data by recording audiences of hundreds watching movies (Disney ones, naturally).
Since most of us have had lots of practice presenting data and results to a variety of audiences, further discussion here is not necessary.
Judging by the audience data of Jupiter Media Metrix and Nielsen/NetRatings, most Web news reports consumed at home, at work or on the road come from the old-line journalists of the Associated Press, Reuters, NBC, CNN, Dow Jones, The New York Times, USA Today, The Washington Post, the Tribune Company and Knight Ridder.
TV announcers should not have to give a radio call — the screen tells us a lot more than it used to — but regularly giving basic game data keeps audiences (not all of whom are riveted to every play) informed and builds drama when used the right way.
