Quantcast CEO Konrad Feldman described this as as "the largest open data marketing platform bridging the gap between offline and online".
Bluecore, the data marketing platform for ecommerce brands, has today announced the close of a $21 million Series B round led by Georgian Partners, with participation from existing investors like FirstMark Capital and Felicis Ventures.
He's the latest investor in MovieLaLa, a film fan social network that aims to solve this problem by doubling as a data-driven marketing platform for Hollywood.
Furthermore, it allows to provide clarity whenever the term is used, which is currently not the case as the term data market may refer to the overall market for data, an online platform facilitating the trading of data, or even vendors.
Developers looking to maximise their revenue should be targeting larger screened smartphone and phablets, suggests new data from mobile marketing platform provider Localytics.
In fact, data from influencer marketing platform MuseFind shows that 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement.
New data from search marketing platform Efficient Frontier and Ben Schachter, a stock analyst at the Macquarie Group, indicates that mobile search advertising is at an important inflection point and may be ready to take off next year.
While there may be an upper limit as to how many apps people interact with over the course of a month, new data from mobile marketing platform Localytics out this morning shows that the time spent actually using apps is increasing.
Companies are starting to realize that making their platforms easy to use may introduce vulnerabilities to customer data — already for sale on the dark web data market.
Prior to that she led the National Trust's programme to transform supporter loyalty, where she designed and implemented a data-driven customer marketing platform to help the organisation build deeper supporter relationships.
