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That's like saying, "All money needs to be free," or if you're a trucking company, "All trucks need to be free". Data is an asset, like everything else.
"This huge and growing ecosystem of data is an asset that some retailers are really beginning to exploit for competitive advantage," said Thomas H. Davenport, a professor of information technology and management at Babson College.
Simultaneously, the accessibility of integrated plant data (from process historians, maintenance systems) and records through modern desk-top facilities, together with the growing realisation that this data is an asset which can be used to provide insight into process operation, leads inexorably to the need for tools and techniques which can exploit the data in pursuit of the challenges mentioned.
Data is an asset.
Data is an asset, but it's also a risk.
Although marketing departments are rapidly evolving, we're all still learning best practices surrounding when data is an asset -- and when it can be a liability.
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Customer data is an important asset because it's one of the easiest ways to grow top-line revenue and bottom-line profit.
At its heart, digital government leadership is based on the very real and powerful idea that data is an invaluable strategic asset and a critical new natural resource for government.
Data is a valuable asset to our society.
Oates at OnTrees agrees: "Data is a huge asset right now.
The data is a valuable asset for the validation and calibration of accident simulation models.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com