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With the data, Flurry can generate reports about the location of an application's users, for example, or how long it took a user to complete a game level.
Using U.S. Census Bureau data, Flurry also found that the smartphone user demographic was attractive to advertisers, thanks to higher household income levels and educational achievement levels.
Comparing three years of worldwide data, Flurry found the number of apps launched per day has risen steadily from 7.2 in Q4 2010, to 7.5 in Q4 2011, to 7.9 in Q4 2012.
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Compared to Flurry data from last year Android certainly looks to be closing in on Apple's lead — as you'd expect, being as Android commands a far greater chunk of the global smartphone market (now approaching an 80% share, according to IDC's latest figure).
"This data from Flurry on shrinking mobile web usage poses some challenges for Google," commented Ben Bajarin of the consultancy Creative Strategies.
Web apps are an afterthought at best, as demonstrated by data from Flurry published this week which showed that people spend more than 80% of their time on a smartphone using an app, rather than the web via a browser.
According to data from Flurry, 60% of apps are never even downloaded.
This tallies with data from Flurry from February looking at app consumption globally.
According to data from Flurry, only 14% of the time users spent on their smartphones was in the web browser in 2014, down from 20% the year prior.
As for the data itself, Flurry pulled this sample from over 250,000 mobile applications it tracks, running on over 750 million devices worldwide.
Total time online via mobile device already exceeds the amount of time spent online via traditional desktops and laptops according to data from Flurry.
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CEO of Professional Science Editing for Scientists @ prosciediting.com