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Now Mr. Markey says he wants the Congressional investigation to further expose data broker practices, saying some had the potential to affect people's access to education, health care, employment or economic opportunities.
"Although consumers benefit from data broker practices which, for example, help enable consumers to find and enjoy the products and services they prefer, data broker practices also raise privacy concerns," the FTC notes.
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While it's easy to deride OfficeMax for such an insensitive blunder, the practice of utilising a third-party data broker is common for many large organisations.
He said he was particularly troubled by data broker programs that categorize individual consumers as desirable or undesirable sales prospects, often without their knowledge and consent, a practice that he said raised privacy concerns.
Last year, Facebook started partnering with data broker firms.
Loftily titled the "Data Broker Accountability and Transparency Act," the bill died in committee.
In March, the F.T.C. issued a report on consumer privacy, calling on data brokers to make their practices clearer to the public.
Last month, Mr. Rockefeller widened his probe, asking a dozen popular Web sites to provide information on their information-sharing practices with data brokers.
Last year, some members of Congress opened inquiries into the business practices of data brokers in light of an investigation by The New York Times.
One ray of hope is that 2019 may be a year when regulators clamp down harder on the shady business practices of data brokers, who have long used personal, location, and transaction data to gain insights into how people live.
While the spotlight has been on Facebook, the broader issue is that most of the industry is not transparent about its practices with data brokers because there are no regulations that directly require such transparency.
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