And that approach demands access to as much data as possible with minimal technical challenge.
"You want to have as much data as possible, and anything that compromises that is dangerous".
For West, this first meant trying to gather as much urban data as possible.
We are now expanding that commitment to include publishing as much of our data as possible, including flood data, as Open Data.
Parents and physicians also need access to as much data as possible so they can make informed decisions about treatment options.
It's a way to push Google's various services deeper into our lives, collect as much data as possible, and then build intelligent and automatic experiences.
We will make as much of the data as possible openly available in due course, but, as is normal academic practice, not until our research is fully published".
Based on that analysis, the program then fires off automated search terms in an effort to dislodge as much data as possible.
"On one hand I want to share as much data as possible with online services," he said.
Where possible, we should always attempt to use as much of that data as possible, and test for statistical significance.
Doctors and patients need as much data as possible to make an informed decision about what treatment is best.
