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The case centered on data that originated with the data arm of the British soccer leagues, Football DataCo.
BATS and Direct Edge together had 20.5 percent, according to figures from the data arm of BATS, which the rest of the industry also uses.
Samba TV, which is based in San Francisco and has about 250 employees, competes against several companies, including Inscape, the data arm of the consumer electronics maker Vizio, and a start-up called Alphonso.
The news: In a blog post late on March 16, Facebook's deputy general counsel said Strategic Communications Laboratories (SCL) and its political data arm, Cambridge Analytica, had their access to the platform suspended for violating data use policies.
The revelation came as part of a New York Times story about Uber, which was one of Slice's big data arm Slice Intelligence's customers: the cab app wanted to find out information about the corporate health of its key US rival, Lyft.
He ran the consumer mobile data arm at Verizon and developed a fledgling mobile ad network at Advertising.com.
Similar(51)
The data arms race and the emergence of the data economy has been disrupting technology laggards ever since.
"Winning its battle with Facebook to remain king of the web requires Google to escalate the digital data arms race," says Jeffrey Chester of the Centre for Digital Democracy, an American privacy watchdog.
Like that or not, there does seem to be something of a "data arms merchant" argument to the licensing of its technology.
"The privacy changes are taking place in the midst of a data arms race between Facebook, Google and other companies in the space," said Alan Simpson, vice president of policy for Common Sense Media, an advocacy group for Internet safety issues.
While targeting specific demographics by presidential campaigns is nothing new, the focus on new technology and efforts such as the Vanderbilt/YouGov team highlight the seriousness of the data "arms race" between the Obama and Romney campaigns.
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