Your English writing platform
Discover LudwigExact(4)
The Cross Bones, launched this year as part of Harley's retro Dark Customs range, 'represents an attitude', according to Paul James of H-D.
Harley displayed the Dark Customs, including the new-for-'08 Cross Bones, the most extreme development of the look, at a huge space in the Chelsea gallery district of Manhattan last month.
Willie G. Davidson, Harley's chief styling officer and a deity to the brand's fans, said in a telephone interview that the Dark Customs were meant to recall the bikes of the years just after World War II, when riders took military-surplus machines and stripped away all the excess to remove weight.
Younger buyers may also be put off by their impression of Harley prices, he noted, adding that one of the Dark Customs, the Nightster, sells for $9,965 — far less than the company's fully equipped touring machines, which can run as much as $35,000.
Similar(56)
In addition to history, the Dark Custom line is inspired by more recent times — and its dark look may have origins in dark news.
Still, every time I heard the term Dark Custom, I thought about Special Dark, the name Hershey's uses for a chocolate bar.
DARK CUSTOM is the name Harley-Davidson has chosen for a new design theme it is applying to a series of blacked-out retro-look models.
He favors dark custom-made suits set off by elegant ties with matching handkerchiefs, though the effect is somewhat undone by a diamond ring on his right pinkie, a Mephistophelean goatee and a tough-kid swagger.
(In the 1953 film "The Wild One," inspired by the Hollister events, Marlon Brando rode a Triumph, while Lee Marvin and his gang rode Harleys. ) The 1200 Nightster, introduced last year, is the Sportster line's Dark Custom entry.
The Dark Custom bikes all belong to style families with long histories in Harley production and lore, but their shiniest bits have for the most part been darkened with matte or crinkle-finish black paint.
While the designers responsible for developing the Dark Custom look chose to emphasize words like raw, bare-bones and stripped-down in describing the style, the bikes were also created with attention to details that recall Harley traditions.
Write better and faster with AI suggestions while staying true to your unique style.
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com