For (very) old Sun hands like myself there is an obvious contrast between the 1980s-style don't-give-a-damn attitude to critics and rivals.
"No sadness, no desolation and, above all, no anger: that is too much to give to these men who are unable to offer anything … the I-couldn't-give-a-a-damn attitude is the only banner under which this team is capable of rallying.
But the studio has a responsibility to cinema staff and cinemagoers that makes this a little more complicated than the robust "publish and be damned" attitude you might get from a paper.
The third problem was a "moral hazard be damned" attitude when shoveling money out to the banks, which provided for the explicit promise that they could be bailed out.
So we can "go green" (again, I think going green is a load of hogwash given China's not-give-a-damn attitude toward pollution) and embrace biofuel, which doesn't put filth into the atmosphere leading to a happy, Greener Earth, or we can actually grow food for food's sake.
One tweet seemed to sum up the general attitude: "Damn you, English language!" Traditionalists, of course, find nothing wrong with using he to refer to an anybody or an everybody, male or female.
This party hearty and damn the consequences attitude prevailed for thirty years, notably with George W. Bush, who after 9/11 said the appropriate American response was not collective sacrifice but rather to "go shopping".
