While being at the receiving end of backstabbing isn't good, and the repercussions may be damaging to you, you can usually mend the damage over time but harboring internal anger will damage you far more than the external consequences of backstabbing.
But is jumping on the "ban-bashing-bandwagon" putting brands at risk of facing unexpected repercussions, or is it just as damaging to stay silent?
The repercussions over Ernie Els's controversial changes to Wentworth's West Course continued on Sunday, with the South African accusing Ian Poulter of "damaging" the European Tour's flagship event.
After 14 years of living through the brutality of terrorist acts, "collateral damage" and repercussions on all our societies, people are wising up to the fact that this ridiculous, monochrome notion of "us" v "them" is not going to fly.
The quintupling of the oil price in 1973-74 wrecked the industrial strategy of Edward Heath's 1970-74 government, and its repercussions severely damaged the reputation of the Wilson-Callaghan governments of 1974-79 – indeed, Labour was out of office until the advent of the Blair government in 1997.
Their dirty money has enabled them to damage the planet without repercussions.
But Indiana's reputation may have already been damaged, causing long-term economic repercussions, according to one economist.
The situation at the Otto Bremer Foundation has the potential for even farther-reaching repercussions: It could damage the public's trust in foundations overall.
In 2001 an outbreak of foot-and-mouth disease seriously damaged the livestock industry and caused repercussions throughout the Uruguayan economy.
A local journalist working with the Guardian was even shown his recent call history by an intelligence agent and was warned of repercussions if any stories "damaged the integrity of the country".
He warned of "very serious repercussions" if rebels destroyed or damaged the shrine of Sayida Zeinab, a site near Damascus that is a revered pilgrimage site for many Muslims, especially Shiites.
