Self-service is probably the most revolutionary, but these two events are by far the worst to ever come our way, damaging profitability and undermining customer relationships through lowest common denominator deals.
All three areas have the potential to do better: there is a need for more evidence, with a wider global spread; commercial operations need to be increasingly climate-friendly and can do so without damaging profitability; and governments and agencies need to take stronger stands on important mitigation steps.
"If Asda does reposition fundamentally, then it could seriously damage sector profitability," said McCarthy.
Eric Borremans of BNP Paribas Asset Management says that making money and doing the right thing are not "mutually incompatible goals".Companies that take ethical or governance shortcuts risk being embroiled in scandals that damage their profitability and mar their brands.
Accurate assessment of bruising damage improves profitability by allowing allocation of berries to appropriate product streams.
Those "zombie" companies then damaged the profitability of healthy rivals, making entire industries sick.
In its countersuit, Warner suggests that the lack of branded slot machines in casinos and arcades, along with online games, damaged the profitability of the first film in Peter Jackson's Hobbit trilogy, The Hobbit: An Unexpected Journey, which debuted in December.
Before the outbreak of hostilities increased use of motorised road transport had damaged the profitability of the railway for both the LNC and the SR.
The new route opened in 1906, and a substantial part of the GCR's traffic to and from London was diverted onto the Alternative Route, damaging the profitability of the MR's railway operations.
This followed a 4.1 per cent fall in underlying clothing and homeware sales over the year, but the main damage to its profitability was done by £100.9m of exceptional items, notably costs of £75.3m from buying back bonds.
