In the cyber-retail space, technology, speed to market and originality may soon be much less important than advertising, merchandising and creating a buzz about the brand.
If your SMB is in any of the following industries, consider yourself warned, because you're a prime target for cyber-criminals: retail, restaurant, financial services, healthcare, or any business that serves Fortune 1000s.
Cyber Monday The retail term for the Monday following Thanksgiving weekend, and online sales abound.
"Level 39 is Europe's largest technology accelerator for finance retail and cyber security companies, so the atmosphere is collaborative," says Revolut's founder and CEO Nikolay Storonsky.
The biggest day for online shopping was Monday, Dec. 10 ($881 million), not the Monday after Thanksgiving ($733 million), known as Cyber Monday in the retail world, because consumers typically flock to the Web at work after a holiday weekend of browsing.
The company said in a statement: "The recent, well documented Black Friday, Cyber Monday and other retail promotions have resulted in unexpectedly high parcel volumes across the carrier industry.
E-commerce marketing strategies are constantly changing, and it is conceivable that we will soon see more Cyber Monday deals beyond retail, such as travel deals, even targeted products and services for businesses.
More consumers visited online retail sites on Cyber Monday than on any other day during the last holiday season, according to Nielsen/NetRatings, which tracks online traffic.
Last Monday – the day the retail industry calls "cyber Monday" because it is the busiest online shopping day of the year – PC World and Currys sold one tablet every second, according to a spokesman for Dixons, their parent company.
The retail version of Cyber Alice is available here for users living outside Japan for $145 plus shipping.
Adobe's numbers are based on aggregated and anonymous data from 200 million visits to 4,500 retail websites on Cyber Monday.
