We've seen CPG leaders cutting smaller brands and not seeking out new brands as they instead focus their efforts on a small number of core brands.
Once G.M. has finished cutting jobs, brands and models, it could fall behind Ford in terms of sales.
Instead of cutting eight brands down to four in the United States, G.M. may be left with Chevrolet and Cadillac.
Mr. Kresa said the resignations were not forced, and some of the directors were "anxious" to leave G.M. Mr. Whitacre is expected to be a strong advocate for changing the corporate culture and direction of G.M., which is sharply cutting its brands, models and work force in the bankruptcy process.
Kerrilynn and Cindy offer cutting edge brands that makes every visit a worthwhile one," Swift said.
Those included closing factories, cutting underperforming brands, forging more competitive labor agreements and reducing retiree healthcare liabilities.
He is obsessed, above all, with "transparency," a buzzword that has been embraced by other cost-cutting brands like Warby Parker and Everlane, whose first New York brick-and-mortar store is next door to Deciem's, in Nolita.
General Motors, for example, is cutting its brand lineup to four: Cadillac, Chevrolet, GMC and Buick.
Ms. Burch's response also included its own barbs, at one point responding to a minor descriptive boast in Mr. Burch's case by writing: "Defendants deny that C. Wonder is a cutting edge brand.
"If you want to be a cutting edge brand, it is not enough to just do cool stuff," says Aziz. "You need to think about the community you want to be a part of and how your actions are not only positive for the brand but for the consumer and community".
