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"A cute look for the summer," announces Aloïs.
But Ocean City and Mr. Soifer, the master of kitschy cute, look for the little event.
Lauren contrasted the young, cute look of Polo – clothes that regular people will buy, and wear – with ones that are worthy of the red carpet.
It's a cute look for the otherwise clutch-crazed, and one that's easy to execute with versions from Ghurka (saddle-colored and buckled), Valextra (travel-friendly and tubular) and Tom Ford (utterly modern in electric blue croc).
Mr. DeCarlo is generally credited not only with bringing his clean-lined cartoon style to Archie himself, but also as giving Betty and Veronica their distinctive wide-eyed, snub-nosed "cute" look.
The cute look is said to signify an assertion of independence on the part of the young women who adopt it, since, rather than simply putting on an ensemble presented to them by a designer, they are creating their own whimsical outfits and giving their inventiveness free rein.
This doesn't make us feel too dirty, but only because ex-Glee man Jonathan Groff is so squeaky clean and adorable he could storm through your flat, spill red wine on your landlord's cream sofa, de-alphabetise your DVD collection and kick your cat, and you'd still be all "GET OVER HERE! You're so cute, look at you in your little jumper!" He's like a puppy made human.
And there's also no rule that says you cannot wear open toed-shoes when the weather gets cooler, they can be paired with leggings or ankle socks (I don't personally exercise the latter, but I think it's a cute look).
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If you're going for a darker, more creepy-cute look, obviously wear a bit heavier or darker makeup like a simple smokey eye and maybe even black lipstick.
Keep in mind that many schools have strict rules about footwear (eg. they have to be black, leather, closed-in, lace-up, etc).. Mary-Janes are usually a fail-safe alternative to a quirky-cute look.
Keep in mind that many schools have strict rules about footwear (ex. they have to be black, leather, closed-in, lace-up, etc).. Mary-Janes are usually a fail-safe option for a quirky-cute look.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com