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When Ms. Zamata posted on her Tumblr site, "Dear Everyone, U.C.B. People, and Anyone Else Who Cares: Justin Purnell recently passed the School Night keys to me," her Twitter feed, which is linked to her Tumblr, cut the message off after the word "passed".
Yet for thirty-five years, through the Contract with America and the Bush Administration's $1.6-trillion 1.6-trillion message has remained essentaxlly the same: lower taxes, higher tax revenues.
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It is a sound structural principle to have the fewest number of layers, that is, to have an organization that is as "flat" as possible – if only because the first law of information theory tells us that "every relay doubles the noise and cuts the message in half".
For more from the author see @zachsokol.
The first and most obvious answer is to cut the double-messaging.
That cut the average messages per customer in half, but the number of Globe customers has doubled.
An official daily message — cut the debt, reduce regulations, tap domestic energy sources — has been repeatedly overshadowed by his offhanded remarks.
Every day, there is an official message – cut the debt, reduce regulations, tap domestic energy sources – that have been repeatedly overshadowed by such off-handed remarks.
But Prof Hawking's message cut the online community into broad camps, populated by optimists, religious groups, climate change deniers and fellow doom-mongers.
The message: don't cut the kids out of the budget.
He picked a clear message -- cut the tax on personal vehicles -- and he never wavered.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com