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In the last several months Oracle cut pricing of its directory services products and IBM started giving its directory away at no charge.
The iAd business, which is helmed by Apple SVP Eddy Cue, hasn't exactly been a break-out hit; Apple has had to cut pricing and change its strategy with the service in the past.
It also gives Cook the flexibility to consider moving into low-margin, high-volume markets such as TVs and to cut pricing on older products to lure cost-conscious buyers, as Apple did when it chopped the price of the iPad 2 by $100 when it released the new iPad.
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Cut price?
Should exhibitors cut prices?
The process has cut prices sharply.
"Companies have to cut prices to survive".
Five small insurers cut prices.
Last year it cut prices in 18 states.
Mrs Lauder could have cut prices, but refused.
If it cut prices, competitors complained about unfair competition.
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