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Pre-order bonuses included the "Classic X-COM Soldier" (a haircut for the player's male soldier based on the model for troops in the original 1994 X-COM) and the option to customize the aesthetic design of soldiers' armor.
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But with the introduction of NikeiD, the Portland, Oregon-based sportswear giant opened the door to let users customize the product specific to their needs — aesthetic or otherwise.
Four little pots of spices and chutneys arrived in a neat row — the aesthetic here favors tidy rows — to enable you, as my companion Alice put it, to customize your own curry.
It is the aesthetic.
"I like the aesthetic".
The aesthetic was inadvertent steampunk.
The aesthetic is familiar gothic horror.
But the aesthetic, she said, remained dated.
Yet the aesthetic still feels arrestingly strange.
The aesthetic language belongs to another age.
Yet somehow the aesthetic argument holds sway.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com