The goal is to satisfy "whatever customized need you have, whether taste, health or that special cereal you always wanted but couldn't find," Mr. Addicks said.
"Google API won't customize to customer needs so you won't need to worry about the others".
"And for a lot of them, the challenge is less a problem of having 10,000 items to list, as much as having highly customized needs of their buyers," Mr. Kafka said.
The site automatically tailors the templates to any of several industries, such as brick-and-mortar retail, e-commerce, consulting or food services, covering about 70 percent of start-ups, according to Mr. Janeczko, and users can further customize as needed.
By leveraging the structure of the data sets, we are able to use a relatively small dictionary of 21 terms that can be customized as needed for each site.
Shields are designed to fit more than 2,000 devices, and the company can customize one if needed (invisibleshield.com; prices start at $9.95).
All those who care about proper nutrition must look at the developing science, which may suggest that diet should be customized: some may need to decrease their consumption of grains and increase their consumption of meat.
Different companies face different challenges and often need customized content.
In a broad stroke, corporations lack flexibility, the ability to customize for individual needs, and struggle at constant innovation.
