But this isn't just about customization, it's about reaction and organization on a contextual basis.
Even other publishers that allow instructors some level of customization hesitate about permitting changes at the sentence and paragraph level.
Control4, the home-automation system Finkelstein uses, offers any number of customizations, starting at about $500 for a basic home-theater controller and running to many thousands of dollars for systems covering the whole house.
Hence the stripped-down menus and the lack of customization — it's all about creating as few barriers as possible to submitting an order.
The goal, says co-founder and Chief Product Officer Jeff Beaver, is to offer a dead simple version of the Zazzle's product creation process — it's no longer about doing your own design and customization, but instead about turning a photo into a product with as few challenges as possible.
In other words, it's all about customization.
"Starbucks is all about customization, and that's what makes this so tricky," said Valerie O'Neill, a spokeswoman for the company in Seattle.
In small towns like Blackburn, where I lived, punk was very much about customization, going to thrift stores and army-surplus stores and mixing things together".
That is, mass customization is not about achieving some idealized state in which a company knows exactly what each customer wants and can manufacture specific, individualized goods to satisfy those demands all at mass-production costs.
And I imagine the area of training and development is one of those areas where we do have to think about customization, and engagement, and that sort of thing.
