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Frank Piller, an economist at the Technical University of Munich who has made a special study of the way companies customise a basic product line (a process dubbed "mass customisation"), argues that the biggest change is usually in the design and construction of the product.
As blogs, social networks and video platforms have enabled people to produce information and customise their content, new technologies will make possible energy self-production and customisation of energy usages and consumption.
Recently businesses like Prada and Jimmy Choo have given a nod to customisation.
Most pro bloggers opt for Wordpress.org (as opposed wordpress.com), which necessitates paid-for hosting but allows much greater options for customisation.
This level of customisation has also influenced the offline reading options.
Flexible production lines will be able to turn out cars to fit every niche in the market, enabling makers to offer buyers "mass customisation" of vehicles.
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It's basically a photo-customisation app with various Sharknado filters and stickers to use.
With mass-customisation, says Mr Aarts, the key differentiator for future products will be the experience they give you.
Firms like [24]7 and RichRelevance, another price-customisation software firm, from San Francisco, are somewhat keener to talk about their software than the internet retailers who are trying it out.
The makers of price-customisation software are eagerly promoting its potential for boosting profit margins; those firms trying it out are, perhaps unsurprisingly, less keen to talk about it.There is nothing particularly novel about price discrimination.
Such openness would be deadly for profits, making online firms wish they had never bothered.Dress down, and don't appear too keenMaybe the rise of price-customisation software will spawn rival apps that help consumers defeat it, by disguising their trail of clicks.
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