In particular, Nokia's Series 60 software, which powers its high-end phones, is highly configurable, so that the same hardware can support different operators' news, music and gaming services, simply by making changes to its software at the last minute.Chain reactionThe next step, says Mr Kallasvuo, will be to move into hardware customisation too, where volumes justify it.
On stage, Howard showed a couple chatting in their bathroom, while looking in the mirror – a scene which turns out to be the character customisation system, where players are able to sculpt and define the features of their protagonist, male or female (the game also creates a baby for the couple based on their player-modified facial features).
It is a tool that can potentially optimise care customisation in the ICU where it is needed the most, given how sick the patients are and how some treatments can lead to worse clinical outcomes.
Manufacturing enters a new era, where companies, exploiting mass customisation practices, base their business on mobility and customer integration in product design.
And customisation of products certainly seems to be where 3D printing is heading – and not just in the home.
He must also be casting a wary eye to North America where robotics, 3D printing, mass customisation and other new trends could put pressure on Asia's factory model.There are some promising alternatives to manufacturing.
We did a bunch of tests which came out really well, and we realised we could do a thing where, coupled with the car customisation, you could build a car that's essentially part of a scene with real actors.
This model went down well with corporate customers, particularly in America, where Dell remains number one.Turning customisation into a commodity served Dell exceptionally well, and not just in the PC market: it successfully used the same approach with server computers, printers and storage devices.
If yours are looking a little tired, it's worth a trip to Selfridges this weekend where a team from Mother is offering complimentary customisation with any purchase.
This is a somewhat old-fashioned, limiting view of the internet of things – where components are built for very specific purposes, and any customisation or management must be designed into the system by the developers themselves.
This has also given rise to the "freemium" model, originally massively popular in South Korea, where games are distributed for free, with players paying for customisation options and other extras.
